Crisis Communication

Crises are special because they strike without warning. No organisation can claim to be totally prepared for every contingency. But enlightened management can always be in a state of preparedness. XPOSAR works with clients to assess their vulnerability to different crisis scenarios, which have the potential to affect their income sources, operating expenses, stock price, competitive position, business and reputation, and help them to deal with such eventualities.

The most effective crisis management occurs when potential crises are detected and dealt with quickly before they can impact the organisations’ business and reputation. In such instances they never come to the attention of the organisations’ key stakeholders or the public via the media. That is the fundamental objective of XPOSAR in helping its clients.

The agency assists in creating crisis communication plans and procedures, and creates crisis teams to direct emergency responses. It closely monitors the environment and the media round-the-clock for situations that have the potential of evolving into full-scale crises. Once the crisis is over, XPOSAR counsels its clients on ways to rebuild their reputation.